Like so many projects, Wow! Me Too! is a labor of love, one that grew out of our personal experiences. Here's the back story.

When Marcy was in third grade, she sat across from a little girl named Lynn. One day in late December, as Marcy watched Lynn working at her desk, she found herself thinking, "I'm glad I'm not her. She has no friends, she's real skinny and gawky, she has frizzy hair and no one likes her." The next day, the seat across from Marcy was empty. Mrs. Goelzer told the class that Lynn had been killed in a car accident the night before. She died on her way to buy Christmas presents for her classmates with $8.72 cents in her purse. For the next 25 years, Marcy was sure she had killed Lynn with her "evil" thoughts. It was a secret she kept to herself until she was well into her thirties, unable to imagine that anyone had ever felt the way she did. When Bryn's son Colin was 7, Bryn had another baby. Within a few months, Colin, a popular, energetic and carefree second grader, became anxious and fearful every time his mom prepared to leave the house. Bryn discovered that Colin was so angry at her for having a new baby that he often wished she would die. Then, like so many kids, he would worry that his secret wish would come true. As he struggled with his anger and anxiety, Colin began to feel like a "freak." "No one else has ever felt the way I do," he cried.

That feeling of isolation, the sense that "nobody feels the way I do," is as common as it is profound. Renowned child psychotherapist, Dr. Violet Oaklander, told us that 90% of the children she sees suffer from a sense of alienation and loneliness, in large part because they believe that their feelings are unique and not universal. This is as true for kids who are afraid of the dark or of bad guys as it is for kids who think it is their fault that their parents are getting a divorce.

As we talked about our own experiences and spoke to other parents, child psychologists and experts in children's programming, we found that "average kids" . . . . particularly those aged 7 to 12 . . . . have virtually no formalized information or programs to help them deal with their everyday feelings or discover how common those feelings really are.

It is clear that if kids feel ashamed, embarrassed and isolated by the simple things, then talking about the tough subjects like drugs or sex or violence becomes nearly impossible. Like most parents, we want our kids to talk to us and we know it's important to begin the dialogue early. And also like most parents, we don't always know how to start the conversation. But if we don't talk to our kids now, by the time they are teens it's too late.

Dr. Pablo Davanzo, a psychiatrist at UCLA Medical Center, said he couldn't agree more. Dr. Davanzo told us that many of the teens he treats are enraged because they feel so alone with their fears. He said many of these kids might have been helped if they had discovered at a much earlier age that other kids often feel the way they do.

Both Dr. Davanzo and Dr. Oaklander agree that there is a huge need for non-therapeutic, common sense information and programs for healthy kids in happy family relationships. This kind of approach, they told us, is not only important for kids but it's important for all of us. That's because the more kids accept and understand their own feelings, the more likely they are to be empathic towards others. Empathy is not only a cornerstone of moral development it is one of the most critical traits of a good leader. We think all children can be leaders if given the chance.

The concept for WM2, fun, entertaining and totally kid-oriented programs and groups that tackle these everyday issues, has found enthusiastic support from entertainment personality moms like Leeza Gibbons and Jane Seymour; the Emmy award winning writer/producer team of Gary Dontzig and Steven Peterman ("Murphy Brown," "Suddenly Susan," and "State of Grace"); TV executives like David Stapf, Senior Vice President, Current Programming, CBS Entertainment and Robby London, Executive Vice President, DIC Entertainment, LP; and music producer Sherry Goffin Kondor (Carole King's daughter) and her teen musician son Dillon.

As it has developed, we've become convinced that WM2 has implications for programming well beyond our initial target audience. We see the WM2 brand becoming synonymous with the message "You're not the only one," and we have plans to expand it to teens, expectant mothers, single parents, etc.

Because WM2 products will be of importance to children and families with little disposable income; and because the research conducted to create WM2 products has potential value to scholarly communities in the fields of education and psychology, we have established the WM2 Charitable Fund to assure that these resources can be available to the broadest possible audience. The Fund, supported by WM2 profits and other gifts, will distribute WM2 products and programs to individuals and institutions that could not otherwise afford them and even finance research. We are currently running the WM2 kids program at the Assistance League of Southern California at no cost to the organization or the kids.

For now, our immediate concern is reaching out to kids before it's too late. We believe WM2 meets a crucial need for our own children, and, we hope, all children, and wish there had been something like this when we were growing up. We thought you'd want to know.

Bryn Freedman and Marcy Railsback

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